Privacy Policy

This is a GM-sponsored site, and GM will have access to your name and other personal information you enter here. GM dealers and third parties will also have access to personal information you enter here and your browsing activities on this page in order to provide you the dealer locator services you are requesting. The role of each party is explained below and links to applicable privacy statements are provided.

Collection and Use of Your Information by GM

When you choose a GM dealer and request a quote or ask a question, the personal information you provide is collected by GM and treated in accordance with the GM Privacy Statement for U.S. Consumers. In addition, GM’s use of cookies and other tracking devices is also discussed in GM’s Privacy Statement which you can access here: http://www.gm.com/privacy/#scope.

Information Directed to Our Dealers

When you complete a form on this website to ask a question of or request a quote from a GM dealer, the information you submit is forwarded by GM to the GM dealer you selected. Each GM dealer is independent of GM and the dealer you direct your communication to will have its own privacy statement. Please contact the dealer or visit the dealer’s website for more information on its privacy practices.

Use of Cookies and Other Tracking Devices by Third Parties

Cookies placed or recognized on your computer’s Web browser by third-party advertising companies on this or other websites are used in conjunction with web beacons at this website to evaluate online advertising or to tailor promotions and other marketing messages to you. One of the third-party advertising companies we use in conjunction with the web beacons on this website is DoubleClick. To learn how to “opt out” from the use of the DoubleClick web beacons, please visit http://www.doubleclick.net/us/corporate/privacy. To disable the collection of information by all web beacons used on this website, you must refuse cookies, as described in GM's Privacy Statement for U.S. Consumers, above.

Changes to these Privacy Policies or Statements

Any changes to the treatment of personal information collected on this site will be governed by the Privacy Statement or Policy of the collecting entity. Please review the individual Privacy Policy or Statement for changes.

This Privacy Statement is effective as of April 1, 2008.

Terms of Use


The protection of your nonpublic personal information is important to our dealership and our affiliated third parties (a company that is related by common ownership or corporate control) and, in some cases, with nonaffiliated third parties. Because we recognize that keeping your nonpublic personal information private is important to you, we would like to take this opportunity to explain our Privacy Policy.
ABOUT OUR PRIVACY POLICY: Our privacy policy applies to those persons who obtain from us financial products or services to be used for personal, family, or household purposes. Our goal is to respond to your inquiries, to provide better customer service, and to provide products, services, and other information we believe may help meet your needs or to be of interest to you. This Privacy Policy explains: *The types of information we may collect from you.*The types of information we may disclose to third parties.*The types of third parties to whom we may disclose information.*How we protect the nonpublic personal information we collect about you.*How you may instruct us not to disclose certain information about you which we are not otherwise permitted to disclose by law.
TYPES OF INFORMATION WE MAY COLLECT ABOUT YOU: We may collect nonpublic personal information about you from the following sources: *Information we receive from you on applications or others forms, such as your name, address, telephone numbers, e-mail addresses ,birth date, social security #,income, and employment history. *Information about your transactions with us, our affiliated third parties, or others, such as your account balance, payment history, and your creditworthiness. *Information we receive from your consumer credit reports or a consumer-reporting agency, such as your creditworthiness, credit score, or credit history. *Representations made by you to us, such as you employment history, your account balances, and payment histories, and your relationships with other persons or entities whom you have listed as a reference. *Information we collect or that you provide to us when you visit our website, such as your name, address, telephone numbers, or e-mail addresses; if you request e-mail contact from us or send us an e-mail, we may retain your e-mail address and the messages themselves. We do utilize "cookies" in connection with our website. A "cookie" is an online device used to determine when a visit to the site has occurred and to track your activity within the site. Cookies are often used online and do not harm your computer. You have the option of programming your computer to prevent a cookie from being accepted.
THE CATEGORIES OF THIRD PARTIES TO WHOM WE MAY DISCLOSE INFORMATION ABOUT YOU: We are permitted by law to disclose information about you to third parties that perform marketing services on our behalf and/or to other financial institutions with which we have joint marketing agreements. We are not required to give you opportunity to opt out of such disclosures. \
HOW WE PROTECT THE NONPUBLIC PERSONAL INFORMATION WE COLLECT ABOUT YOU. We take our responsibility to protect your nonpublic personal information very seriously. Whenever we collect information about you, we restrict access to your nonpublic personal information to our employees and those third parties who need the information to respond to your inquiries, to provide better customer service, and to provide products, services, and other promotional information we believe may help meet your needs or be of interest to you. We explain the importance of protecting your nonpublic personal information to our employees and take appropriate measures to enforce employee responsibilities regarding our Privacy Policy. We also maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of the information we collect. We require any third party who receives information about you from us to agree to keep that information confidential and to use the information only for the purposes for which it was disclosed.
THIS PRIVACY POLICY APPLIES TO OUR DEALERSHIPS AS WELL AS OUR AFFILIATED THIRD PARTY. We appreciate your business and the opportunity to assist you in understanding our Privacy Policy. We hope that you have found this information to be useful and appreciate the opportunity to continue to serve you in the future.
Internet price not valid with any other promotions or specials. Not responsible for typographic or entry errors. If you have any questions about any of our vehicles, please call us toll free at 866-733-8576!

Lassen Pontiac Buick Cadillac | Serving Battle Creek and Kalamazoo, MI | New and Used Pontiac, Buick and Cadillac Cars, Trucks and SUVs | Home
Lassen Pontiac Buick Cadillac
995 W. Columbia
Battle Creek, MI 49015
Site Map | Privacy Policy | Terms of Use
Phone: (269) 841-4139
Email: Contact Us
Main Fax: (269) 968-8418